If your company is a small business located in Melbourne, then you are essentially a local business. Local companies need a different set of tactics from those of national or international companies to attract and retain customers. You already know where your primary target audience is. Now it’s only a matter of time before your marketing team perfects the advertising campaign to suit local needs and preferences. If you want to attract local customers and become a top business in Melbourne, here are a number of helpful suggestions:
Have a Mobile App
Local customers are more likely than non-local customers to look up businesses on their smartphones rather than desktops. For example, a resident in Melbourne is most likely to search for Spanish restaurants in the town on her smartphone while on the go, not sitting at home in front of a desktop. Melbournians are also more likely to search for businesses on mobile phones while they are already in a certain area in the city. One of the best ways to reach such mobile-oriented and hyper local customers is with a smartphone app. Contact a reputable local app developer to design a mobile app for your business.
Make Site Mobile Responsive
It’s important that your official business website is easily accessible on smartphones as well. Mobile phone screens are much smaller than desktop screens. Therefore, if you want your website to load properly on a smaller screen, your site has to be responsive. Sites are made responsive during the design stage. You will need to tweak the code for your website to make it more mobile responsive. Also, your site will need to load fast in order to show up on Google mobile search results.
Ditch Generic Keywords for Local Keywords
There’s little point in optimising your local business website with generic keywords. They have a much lower impact on local customers than geographically specific keywords. So, replace those generic or “international” keywords with local ones. Use key phrases unique to Melbournians. To get good rankings among mobile search results, use short key phrases mobile users are likely to type into their phones.
Participate in Local Events
Local businesses should have marketing campaigns focused on more than the digital & tech aspects. Being visible locally is also important for making an impression among local customers. Therefore, do not hesitate to participate in or sponsor local events. For example, if there’s a popular local cricket game going on, you should consider sponsoring the event or buying ads. It will not be a waste of money. Likewise, consider investing in print ads that appear on billboards or public transportation. These traditional advertising tricks may not work with broad audiences, but they certainly do with local audiences.
Use Social Media to Arrange Free Giveaways
If you want to grab attention immediately and on a massive scale, organise a free giveaway on Facebook. You can give away samples of your product at a popular local venue and spread the word using Facebook. That way, you will catch the attention of potential customers who might not be able to attend the event. Free giveaways are a tested and proven method for attracting new local customers.
Your company will need a different set of strategies to attract local customers from international customers. Your marketing strategy should exclusively focus on the locals. Incorporate one or two of the above suggestions to make your existing marketing strategy more effective.