Instagram is all of the rage right now. People follow their favorite celebrities and other online personalities on this very popular social media website. This is because Instagram offers visitors high quality pictures that draw them in. While this may be an exceedingly popular site to follow celebrities, using proper SEO techniques it can also be great for businesses. This will offer you how to use Instagram for business tips so that you can maximize your online presence and increase your sales.
Firstly, you should take advantage of all of the many features of Instagram in order to create highly unique photos. There are various filters that you can apply to your images and through the introduction of the Instagram Stories feature, you can show off your company and what you do in a creative way that will engage your customers. You need to really showcase your images and videos in order to get the attention you have been looking for. What is great about Instagram is it is easily accessed on the computer and on mobile devices, so customers can be constantly in contact with your Instagram page. One neat thing that you can do is to give your customers some behind-the-scenes look at your company that will showcase your business in a new light and even humanize your business to make it more accessible for customers.
You should also pay attention to things like creating a killer profile. Make one that will stand out and entice new customers to your website. Instagram has a new Instagram Business profile that you can set up specifically for your business. This allows you a place to put addition information like your phone number so customers can get in touch with you if they are interested in utilizing your services.
Now how does this help your business? The biggest way is because it brings brand awareness for your company. Customers will come across your Instagram profile and discover your company. If done properly, your customers will learn a lot about your company from your page that will make them turn to your company for your products and services. Another great thing that Instagram offers is a way to build anticipation for any new products or services that you are about to offer customers. You can release exclusive teaser content on your page that will really engage the customers, making them want to learn more about this new offering of your company.
Instagram is something that not a lot of businesses utilize but they really should. There are a lot of people who use the photo app on a regular basis. That is an audience that businesses should tap into if they are going to get every advantage that they can get over their competition. Instagram is a way to show off your products and services while also humanizing your brand to make it more appealing to potential customers. If you are looking for new marketing ideas, it is really only an app away.