Search engine optimisation, or SEO, is a pillar of all digital marketing campaigns. Search engine algorithms, however, change with technology. Therefore, digital marketing campaigns should routinely update their SEO strategy. Learn what’s in and what’s out each year to best improve page ranking. Last year was rather tumultuous for search engines and social networks. Several prominent brands, like Facebook and Google, updated algorithms to keep up with legal requirements and treads. Keeping these updates in mind, here is a list of known new ways to do SEO for a company:
Use Semantically Significant Keywords in Promotional Material
Search engine optimisation largely relies on keywords still. Therefore, thorough keyword research is a must for business marketing. However, there are notable differences in what type of keywords your business can use. Instead of using top trending keywords or the most used keywords for other promotional material, pick keywords that are meaningfully related to the chosen topic. Semantics refers to understanding the meaning behind words. If the keyword is actually related to the headline of the article or video, then Google is more likely to rank your material as “spam.” Doing specific keyword research in this manner can be challenging. Therefore, hire a proper social media content writing Melbourne to get on top of this topic.
Optimise for Mobile
Mobile optimisation is a must in the modern landscape. Google now scrolls the mobile versions of websites for indexing purposes, rather than the actual web versions. If your website is not mobile responsive or optimised, then your site will literally not get listed among search results. Always ask professional opinion and help, from WME Group for example before you apply any updates, as incorrect update may change your rankings dramatically.
Build Links Reasonably
Link building is still as important as ever for SEO. However, there are some notable differences in recent times. Google no longer cares if an article is presented with a dozen links from credible sites. What matters is that the article has at least one link from a credible source that can boost rankings. However, link building is only complementary quality. It only works if the article that embeds the link is well prepared with proper grammar and factual accuracy. If the content is bad, no amount of link building would salvage it.
Don’t Ignore Voice Search
Most people still type in their search queries. But a rising number of people are choosing to speak their search queries. More and more individuals and homes have some type of smartphone or smart gadgets that comes with a voice-controlled assistant. As a result, voice searches have more than doubled since 2008. In 2010 alone, there was a 7 percent spike in voice search results. All pointers indicate that voice search is on the rise. Therefore, don’t forget to do SEO for spoken results as well. Voice search SEO is still in the experimental stage but there are certain tactics that can be used reliably.
Optimise for Q&A Queries
Online questions, such as seen with Quora and Google Rich Answers, is more widespread than you might think. In 2015, close to 20 percent of all search queries were for Google rich answers. Therefore, SEO plans should take this seriously. Try setting up FAQ pages and answering questions on Quora to start.
As mentioned above, SEO is ever changing. Therefore, use the above methods to improve your SEO plan with latest changes in mind. Implement one or two to see the dramatic changes in results.