Graphic designers being in the designing business are already familiar with color theory and how it goes hand in hand with branding. However, I have witnessed a sheer lack of understanding regarding the importance of color theory in branding through designs among the business owners and stakeholders. In this article we will see how colors affect the actions of website visitors and their importance in the website design industry in Dubai.
According to web enthusiasts; colors do play roles. As they send a particular message across but studies have proved that colors are used to highlight and fit what is being advertised. People have been trying to plot colors to their representation, but this cannot be true for every case, because most of the time, we have our personal preferences over shadow the actual meaning of colors within any design. Like I have a soft corner for color black and brown, therefore I might approve to a website design that has a lot of blacks and browns in it and might even applaud it, but as described in the design rules according to color psychology, darker shades are not supposed to be used extensively in any design.
Therefore, regardless of our personal preferences and experiences, some color languages are universally acceptable while others can have different interpretations among different geographical locations worldwide. Let’s take red as an example. It is perceived as a color or love and affection in some eastern countries and used to represent something dangerous or hazardous in western states.
Let us now discuss how colors are used in branding and what things should be kept in mind while using color to support your efforts of creating a lasting brand identity.
Communication and colors
What is the primary purpose of using colors in your website designs? it is to communicate. Multiple brands across the globe have their signature colors and they use them to convey this one particular message to their target market. At some places they are used to incite happiness and comfort in people and at some places they are used to excite them. It entirely depends on the brand personality and the kind of product that you are offering to your audience and more importantly on your target audience alone. If you are selling a cosmetic brand and targeting young girls, you would not want to use dark base colors for that matter. You must stick to brighter tones with lighter backgrounds to create that cute and beauty appeal among your target customers.
It’s virtually impossible to sell to everyone with the same pitch. Everyone have a different understanding of color therefore while choosing colors for your website design, make sure to put under consideration all the important aspects that can affect your branding in any way.
Working with niche
For a technology company it is not suggested to use bright and flamboyant colors in their website design. in order to show sophistication and professionalism, they are required to use dull, subtle tones that carry the message across of reliability and loyalty. Similarly, a brand selling kids wear cannot use dull colors. Imagine yourself going to a shop that has all the dark and dull colors and is in a business of selling kids wear, would you buy from it? Most people will answer no.
Working with colors while operating in a niche industry requires generous thinking and analysis prior getting ready your designs. A professional website design company in Dubai would be in a better position to guide you with the possibilities that lie within your niche.
Stand out with colors
It might seem a complete opposite of what I wrote earlier, but to my surprise even, some brands even use outrageous colors just to stand out in competition. This principle of psychology called the Isolation Effect propositions that any item which stands out from the rest is more likely to be remembered. If a logo or image completely stands out from its surroundings, it has a far higher recall rate and the ability to be recognized.
An unusual visual contrast, probably created with a mix of colors that are not used commonly pretty much ensures an instant eye catching of the customer, let alone what their perception would be by looking at it. Keeping all other things constant, bright colors sure do this trick right. This means that in color coordination, a visual structure consisting of base analogous colors and contrasted with tertiary or complementary colors with regard to background creates a hierarchy. This can “guide” people to which color means to take action, as it’d stand out, thanks to the use of a contrasting color.
Choosing a good color combination to stand out from your surrounding competitors, be recognizable and keeping in mind the industry you belong to is truly an art.
Application of colors
Colors need to be associate with each other in order to connect with the customer. Warmer colors like rust and sepia are used to display tradition and heritage of a brand whereas cool colors like blue and indigo are much associated with enthusiasm. But the message a color convey to a specific set of audience is not same all the time. A corporate web development agency in Dubai and their professional designers sure are equipped with all the essential skills to provide you a website design that can work in your favor and attract online business to you.