Online reputation management is something that everyone should watch out for. If people aren’t aware of what the first search result page looks like under their name or their company name, they are missing out on an opportunity and even creating a weakness for themselves.
There are an increasing number of people who are searching for people and businesses using search engines. What choice do they have since they don’t print the yellow pages anymore? The opportunity for people is to optimize and create content that you want your audience to see when search for you. For example, if you are a student looking to graduate in accountancy, make sure headhunters and future employers will find all kinds of information about you. Post articles relating to current news on your accountancy, awards you may have won, different events you attended during school related to your program.
In other words, make it your unofficial resume where people can read upon what kind of person you are. It is important to have that set up for you since it is a great way to make a first impression and impress people searching for you. As for businesses, it is especially important to have a great online reputation. It can mean the difference between a sale and a bounce. There may even be a negative article or post about your company that can have a devastating impact on your bottom line.
It is important for all companies to have their own blog to be an authority in the industry they are competing in. It also helps with search engine optimization since you are continuously updating your site and getting a lot of people to engage with what you put out there. Having social media sites is another thing people and companies alike should open. It is crucial to fill out all the information about you on these sites and keep updating them by posting regularly. The more engagement you get for your posts, the better a particular social media site will rank on search engines.
To take your sites to the next level, you have to link back to them. What this means is that you have to write more content relating to your business activities and include words you want to appear high on search engines. These articles will then appear on other blogs to give the impression your site is important.