Circle is a company that created a small circular disk that is small enough to be placed on any keychain or zipper; search engine reputation management was hired to take care of their marketing campaign for this particular product. The circular disk is a tracker which can be synced to any phone or accessed through the website to look and find out where your bag, luggage or even where the car is located. This tracker is powerful enough to emit a signal for a month on a single charge and can send a signal on Wi-Fi, which can be intercepted by your phone or computer with Internet access. The owner got this idea from when he forgot where he parked his car in San Francisco. This was a new town for him and was a difficult for him to remember where he parked. He eventually found his car but randomly said, “I wish there was a way to locate my car.” His friend said there are cars that have GPS tracking systems on it but what about cars who don’t? He decided to focus on creating a tracking system that resembles the tile. However, they wanted something with a better tracking system along with better battery life. The Circle was created to last a month while being on constantly and can last about three months in sleep mode. Sleep mode for the tracker means that the tracker can be activated remotely from anywhere with their phone. Search engine reputation management has worked with many tech firms in the past and they were astonished at a simple tracking system that can be incorporated to anything.
When it was first created, search engine reputation management thought it can only be applied to a car but over time they realized this could be used for just about anything, luggage, bags, pets, and other random objects people value. Even if you can’t attach it with a ring on it, you can at least slip it into a pocket of a school bag or purse in case it’s lost or stolen, it can be tracked down. Search engine reputation management started to promote the Circle on social media, showing how it can help anyone in anything when it came to tracking something or someone. They even made funny videos where the father placed the Circle on his daughters clothing to track her movements and when he was found out, he acted as if he was looking for it and shut of the tracker.